Where art meets brand experience.

What do we do?

With a strong background in the art world, from exhibitions, artists, cultural projects and creative production, we bring that experience into sectors such as technology, finance, healthcare and innovation, creating events, exhibitions, installations and experiences that connect people and ideas in unexpected ways.

As the way we work and communicate becomes increasingly digital, we believe there is greater value in creating spaces where people can meet, exchange ideas and build real connections. Whether it is your team, your clients or your wider community, we create environments that encourage interaction and offer something beyond the expected.

We bring an art-driven perspective to other industries by creating experiences that people want to be part of and remember afterwards.

01

Brand Activations

Want to make your brand more visible, create a stronger connection with your audience, or bring your identity into a physical space? We develop spatial experiences, installations, and creative activations that translate your brand into environments people can experience and remember.

02

Corporate events

Looking for an event that goes beyond the usual corporate format? We create curated experiences that engage your audience, encourage new connections, and bring a cultural dimension to your event.

03

Workshops

Need to develop a new idea, strategy, or creative direction with your team? We design collaborative workshops that bring together different perspectives and turn ideas into concrete concepts.

04

Training

Want to introduce more creative and cultural thinking into your organisation? We develop tailored training programmes that help teams explore new perspectives, approaches, and ways of working.

05

Public Art

Want to transform a space or create a stronger connection between your brand and the public? We develop artistic interventions and installations that bring culture into urban, architectural, and public environments.

06

CSR & Cultural projects

Looking for a meaningful way to connect your brand with a social or cultural initiative? We develop projects that bring together companies, artists, communities, and relevant causes to create genuine cultural value.

07

Art sourcing & collection management

Want to bring art into your offices, spaces, or collection but don't know where to start? We research, source, and select artworks and artists that fit your identity, environment, and objectives, while supporting the development and management of your collection.

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Brand Activations

Want to make your brand more visible, create a stronger connection with your audience, or bring your identity into a physical space? We develop spatial experiences, installations, and creative activations that translate your brand into environments people can experience and remember.

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OUR SERVICES

We turn business goals into art you can experience and results you can measure.

Concept to install, one team, end to end.

10

Years in the creative industry

32

Completed projects

15

Team members

32

15

Completed projects

Team members

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Cosmopolitan

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Featured works

MILANO, 2024

Gucci wall x

Valerio Torrisi

Ahead of the unveiling of Sabato De Sarno’s Fall Winter 2024 men’s collection in Milan, a series of Gucci Art Walls around the world were unveiled, featuring an artwork by Valerio Eliogabalo Torrisi – also the invitation to the fashion show.

VIEW CASE

Pelin

Zeytinci

CO - FOUNDER

Sonia Isabella Zamel

BUSINESS DEVELOPMENT

PARTNERS

Maryna Rybakova

CO - FOUNDER

She is the co-founder of REA ARTE and the founder and CEO of Artsted, a technology platform supporting emerging artists and their careers. With a background in the art world and a strong focus on technology and innovation, she works on finding new ways for art to move beyond its traditional spaces and reach new audiences and industries.

At Area!, she brings together her experience in the art market, entrepreneurship and technology to explore what happens when these worlds meet.

Pelin Zeytinci

CO - FOUNDER

She is the co-founder and Creative Director of REA ARTE and co-founder of MTE, where she works across exhibition design, creative direction and cultural production. Her multidisciplinary experience as an artist, curator and creative director has led her to collaborate with artists, designers and cultural professionals across different fields.

At Area!, she brings this experience into the development of spaces, installations and experiences that connect art, people and different industries.

Sonia Isabella Zamel

BUSINESS DEVELOPMENT

With a background in management, communication and client relations, she brings a people-focused approach to building new relationships and opportunities. She has experience working with different personalities and markets, managing projects and teams, and turning initial conversations into meaningful professional connections.

At Area!, she focuses on developing relationships with brands, businesses and potential partners, connecting them with the agency’s creative and cultural expertise and exploring new opportunities for collaboration.

we have worked with

CLIENTS

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where art meets brand experience